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This category contains 8 posts

[Poll] Super Bowl Commercial Round-Up 2014

Was it me, or did a lot of this year’s Super Bowl commercials seem very uplifting? Continue reading

Marketing to Consumers: What They Can’t Live Without in 2011

Ad Age has launched the “American Consumer Project” to begin researching what products and services have become a “need” versus a “want” in our society. This summer, a survey of 1,000 Americans was completed and the respondents had to select from the following statements: Continue reading

Survey Results: Success with Blogs

Wordpress is the clear favorite, but some of the up-and-coming blog platforms like SquareSpace, Tumblr and Posterous are starting to gain notice, especially from designers. Continue reading

Survey: Success with Blogs

These platforms have long been considered as a repository for rant fests, but the power of a well-written and informative blog can boost traffic to your website, allow customers to connect directly with the person behind the business and build trust. Continue reading

Survey Results: Email Newsletter Engagement

I was surprised to see that adding non-permissioned email addresses without asking received the most votes! This is one of the fastest ways to get your email marked as spam. Continue reading

Poll: Email Newsletter Engagement

While there are many positives to sending an email newsletter, many of us may find ourselves committing one of the four sins of email marketing. Continue reading

Survey Results: Marketing in 2011

Here’s how you voted in last week’s poll: Which form of marketing are you most likely to use for your business in 2011? Social Media Marketing – 34% Word of Mouth Marketing – 29% Email Marketing – 20% Print Marketing – 17% — Thanks for participating!

Survey: Marketing in 2011

It’s time to start thinking about your business plans in 2011…have you decided how you will market your business? Continue reading