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Marketing Keywords to Know: August 11, 2016


Definition: A candid photo taken of Michael Phelps during the Rio Olympics


The Olympics are in full swing and as usual, it is getting a lot of media coverage. This week, the trending topic is #PhelpsFace, which are the new memes taking social media by storm.

#PhelpsFace was coined from a candid photo taken of Michael Phelps, looking very unhappy, as he sat waiting for the 200m butterfly semifinal. #PhelpsFace racked up over 14,000 mentions on Twitter in an hour! Aside from the comedic value of these memes, the public has found another way to connect while watching the highly-anticipated Olympic games and bring more attention to swimming.

We’re sure the #PhelpsFace meme will be around for a while.


About Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients", "Stir - Achieving the Perfect Marketing Mix" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.


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