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Marketing Keywords to Know: July 21, 2016

Augmented Reality

Definition: Technology which combines computer-generated images and the real world



If you’ve ever used the Ikea app to design your room digitally before making a large purchase or launched a GPS to find directions, then you’re already familiar with augmented reality. AR layers computer-generated images and other information over what we are viewing in the real world.

Pokémon Go is the hottest augmented reality app out right now. It layers a semi-transparent world over actual geographic locations and encourages users to travel to find, train and compete with their Pokémon – all while using their phones. This has the potential to be a real game-changer for many local businesses which have discovered they have made it on the Poké-map as a location of interest. These lucky companies have seen a ton of foot traffic to their establishments as a result of the game, and the social aspect encourages users to play together in large groups – offering so many opportunities for these businesses to make new customers!

Augmented reality apps continue to grow in popularity with users from all walks of life. How will you make sure your business benefits from this increase in technology?



About Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients", "Stir - Achieving the Perfect Marketing Mix" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.


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