Definition: Timeless, valuable information
Evergreen content is a perfect example of how creating an outstanding piece of content can be beneficial for your brand. This content is so well-informed and detailed that it provides readers with value long after it is written.
Evergreen content can be helpful for businesses in specific markets, as it provides in-depth knowledge into their field. It boosts SEO rankings and can generate a ton of traffic to a site because of how often it gets referenced or read.
Some examples of evergreen content are “How to” articles, FAQ’s about a specific topic or historical accounts. When presented the right way, your content will work hard for your brand and continue to speak volumes about your business savvy!