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Marketing Keywords to Know: June 30, 2016

Evergreen Content

Definition: Timeless, valuable information

evergreen

 

Evergreen content is a perfect example of how creating an outstanding piece of content can be beneficial for your brand. This content is so well-informed and detailed that it provides readers with value long after it is written.

Evergreen content can be helpful for businesses in specific markets, as it provides in-depth knowledge into their field. It boosts SEO rankings and can generate a ton of traffic to a site because of how often it gets referenced or read.

Some examples of evergreen content are “How to” articles, FAQ’s about a specific topic or historical accounts. When presented the right way, your content will work hard for your brand and continue to speak volumes about your business savvy!

 

 

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About Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients", "Stir - Achieving the Perfect Marketing Mix" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.

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