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Marketing Keywords to Know: June 30, 2016

Evergreen Content

Definition: Timeless, valuable information



Evergreen content is a perfect example of how creating an outstanding piece of content can be beneficial for your brand. This content is so well-informed and detailed that it provides readers with value long after it is written.

Evergreen content can be helpful for businesses in specific markets, as it provides in-depth knowledge into their field. It boosts SEO rankings and can generate a ton of traffic to a site because of how often it gets referenced or read.

Some examples of evergreen content are “How to” articles, FAQ’s about a specific topic or historical accounts. When presented the right way, your content will work hard for your brand and continue to speak volumes about your business savvy!




About Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients", "Stir - Achieving the Perfect Marketing Mix" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.


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