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Marketing Keywords to Know: January 15, 2015


Definition: Transparent or semi-transparent ads that display over a web page

Why is Hamburger Helper interrupting my gossip?

Why is Hamburger Helper interrupting my gossip?


You have an idea for dinner tonight and as you Google recipes, you finally come across a reputable site. As you wait for the page to load, an ad appears out of nowhere, hovering over that delicious bowl of couscous you plan to cook.

Floaters are great to grab the attention of a user but they can be awfully annoying. Attractive floaters do have a higher click-through rate, but if you aren’t going to invest the time in making your ad look nice, then you shouldn’t bother making one at all. Visitors to pages don’t take kindly to pop-ups and unwanted solicitations of any kind!

What kinds of advertisements does your company use?


About Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients", "Stir - Achieving the Perfect Marketing Mix" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.


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