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Marketing Keywords to Know: January 1, 2015

Abandonment Rate

Definition: The number of abandoned shopping carts on an online shopping site

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Are you fulfilling the special offers and sales that your organization offers your consumers? With coupons, discount codes and free shipping offers, consumers have become quite savvy when trying to save a few bucks. If you aren’t living up to your end of the bargain and making good on the deals you offer, these savvy consumers have no qualms with taking their business to a more reliable merchant!

According to statistics compiled by e-commerce research group Baymard Institute, there is a 68% average for abandoned shopping carts on online sites. What will you offer your customers to make sure they are happy with their shopping experience and complete their orders on your site?

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About Lauren Young

Award-winning author of "Pour - Marketing Success Starts with the Right Ingredients", "Stir - Achieving the Perfect Marketing Mix" and the CEO/Founder of Freshly Baked Communications and Knead to Rise. Visit my website at http://www.FBC-Chicago.com.

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